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How to Use Change for Greater Profits

We find ourselves in a world that is changing at a frantic rate. While it can be overwhelming, it can be very rewarding. The question we have is “How can we embrace change for greater results?”

The challenge with change is that many times it triggers a fear response and fear can block us from taking action. I would like to suggest three steps in using change to propel you to your next level of success:

First, take a look into the future. No, I’m not talking about getting a crystal ball, but rather look for the trends that are appearing in our society.

I recently became a Grandpa. When my new Granddaughter was born, my son told me that there was a waiting line for the delivery rooms. This raised the question “Is there a new baby boom happening?”  While this may not have an immediate impact on your business, it could in a few years.

Auto makers and manufacturing firms normally are looking five, ten, twenty years into the future to make sure they have long-term success. The “new and improved” idea is not just for the big guys, it’s for all of us.

Second, be willing to adjust to the desires of the marketplace. This doesn’t mean to water down your product or service, but allowing your audience to connect to your message in a way they can understand.

The health industry is a great example. Thirty years ago, the message was “get healthy or die”.  Not very positive. With the aging of the baby boomers, the message changed to “get healthy and live longer, look great and be more active”.   Same basic message, but with a twist that gives a greater result.

Third, don’t be afraid to take action. I believe that fear is the normal response to change.

The newspaper industry has had to take dramatic steps in the last few years. With the internet taking over, giving us the news faster and cheaper, they have had to adjust to the market.  Even ten years ago, if you asked if newspapers would become extinct, the answer would most likely be “no way!”

So, we need to ask the question “What do I need to change in order for people to easily find me?

Implementing these three steps will allow you and your business to grow faster and with greater results. They may seem basic, but they are very powerful tools.

To leave your comment, click on the Leave a Comment link below.

2 Comments

  1. Sue Uyetake on March 8, 2010 at 8:20 pm

    Thank you Gary,

    I’ve discovered you today thru the presentation you will do on March 8 with Scott Birkhead of mostplaceablecandidate.com .

    Being in the computer industry job-hunting circles for awhile, I’ve been instinctively following the steps you suggest in this blog entry. So much so that I’ve begun writing IT Poetry. Yes, poetry about the Information Technology industry. Also around trying to re-enter the workplace after a layoff.

    In my own circle of friends, I am lifting spirits and helping folk see we are not lacking. Even as we endure the indignities of the job hunting process, we can grow and learn more than we ever thought possible. All my poems begin with a serious issue, then I twist the thought upward at the end where “We” win, not “them”.

    See below.

    – Sue Uyetake
    Boulder/Denver North Metro

    I Am
    —-
    Valued by New Friends and Past,
    not in Any Box nor wish to be.

    Chatty, Fun, Friendly, Welcoming
    Patient, extremely so
    Smart
    Right Brained, yet
    Degreed and Successful in a Left Brained Industry

    not a Test Result
    Analog in a Digital World
    a Translator
    More than the Sum of my Prior Tasks

    The Filters you Apply
    are so many and so narrow
    they Block all Potential, Blinding you
    to the New Spectrums of Light we offer.

    – Sue Uyetake
    January 18, 2010

    “I Am” was composed after receiving a rejection letter from an employer who never really looked at me, only at my “assessment test results”.



  2. Gary Barnes on March 9, 2010 at 1:05 pm

    Hi Sue

    Wow. Very creative. I’m looking forward to the call with Scott as well.
    Gary Barnes



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